Your Beverly Hills Realtor with Local Expertise Since 1978

Living It. Owning It. Selling It.

I'm Marty Halfon, Beverly Hills Realtor and lifelong resident since 1962. While others study this market, I've been immersed in it for over six decades. After graduating from Beverly Hills High School in 1976, I launched my real estate career in 1978-79, building an intimate knowledge of every street, neighborhood, and property trend in 90210 and beyond.

In a city where luxury real estate defines the landscape, Beverly Hills demands more than just another agent—it requires someone who truly understands its legacy, its neighborhoods, and its unique place in Los Angeles luxury living. That's where my journey as a Beverly Hills Realtor began.

Deep Beverly Hills Roots: From Resident to Realtor to Developer

My connection to Beverly Hills luxury real estate runs deeper than transactions. In 1999, I built and lived in my first custom home on Benedict Canyon just north of Sunset Boulevard—experiencing firsthand what it means to develop property in one of Los Angeles' most prestigious neighborhoods.

Life came full circle when I purchased the very home where I was raised: 308 S. Bedford Drive in the coveted Beverly Hills Flats neighborhood. This wasn't merely acquiring real estate; it was reconnecting with my roots in one of Beverly Hills' most desirable locations. This personal journey reinforces what I tell my clients: a Beverly Hills property isn't just a structure—it's a memory bank, a milestone, and a meaningful investment in your life's journey.

Beverly Hills Real Estate Expert: Property Owner, Investor, and Local Authority

What distinguishes me from other Beverly Hills Realtors:

  • Extensive Property Portfolio: I've owned apartment buildings, single-family homes, and luxury condominiums throughout Beverly Hills and the prestigious Westside.
  • Developer's Perspective: As someone who has personally renovated, built, and managed properties across 90210, I bring invaluable insights to every transaction.
  • Insider Knowledge: My negotiations have covered iconic Beverly Hills streets—from Maple Drive and Alpine to Coldwater Canyon and Benedict—giving me unmatched familiarity with luxury property values.

Beverly Hills Luxury Real Estate: Specialized in $5M-$50M Transactions

Today, I represent discerning clients actively searching for luxury homes in the $10 to $50 million range throughout Beverly Hills, Bel Air, and Holmby Hills. While many agents struggle to access this exclusive market, I've been an insider for decades—living in, developing, and selling premier properties throughout Los Angeles' most prestigious neighborhoods.

Whether you're:

  • Selling a trophy estate in Trousdale Estates
  • Purchasing a private compound in Bel Air
  • Seeking off-market opportunities in Beverly Hills Flats
  • Exploring luxury condominiums from Beverly Hills and the Westside

You deserve a Beverly Hills Realtor who truly understands the nuances of luxury real estate transactions and the distinctive character of each neighborhood.

Beverly Hills Real Estate Expertise Since 1978

With Rodeo Realty's global marketing platform supporting my services, I deliver the representation that high-net-worth individuals expect—combining excellent results, absolute discretion, and generations of local knowledge.

My 40+ years of transaction experience, coupled with my lifetime in Beverly Hills, allows me to offer something truly unique: authentic expertise in transforming luxury houses into exceptional homes in America's most iconic zip code.

Ready to discuss Beverly Hills real estate? Contact me through www.halfonproperties.com or call me directly to explore your next move in Beverly Hills luxury real estate.

Marty Halfon

Marty Halfon

REALTOR®

Get to Know Me

Marty Halfon is a distinguished expert in the luxury real estate market, boasting over 60 years of residency in Beverly Hills. Throughout his time in the city, Marty has cultivated extensive relationships, establishing himself as a trusted leader in the community. His unwavering commitment to excellence shines through in his work, where he consistently strives to achieve outstanding results for both himself and his clients.
 
Specializing in luxury residential and commercial real estate across the greater Los Angeles area, Marty collaborates with buyers and sellers alike. From Beverly Hills to the Pacific Palisades, Marty's unparalleled knowledge and expertise set him apart. His early career focused on enhancing and innovatively renovating properties, providing him with a distinctive insight into the market.
 
With 25 years of hands-on experience in purchasing, selling, and refurbishing homes and apartment buildings in Beverly Hills, Marty brings a wealth of expertise to every transaction. If you seek a dedicated and well-informed real estate professional who will surpass your expectations, Marty Halfon is the ideal choice for you
CLIENT

Marty Halfon is a hard worker and a very caring and responsive person. He takes very good care of his clients no matter what. Marty is an all around great human.

— Violet S.

CLIENT

Marty is one of the most responsive and hardworking realtors I have ever come across. You never fell like he is working for his commission. You always feel like he is working for you and if the deal closes because you are happy, he will get a commission. If it doesn't close, and he misses out on the commission, oh well, but he will not push a bad deal through so that he earns his commission. Just closed ...

— Stephen O.

CLIENT

Marty sold my parents and myself a house in Beverly Hills, and it was one of the easiest transactions we have ever had. He handled all the details completely, never letting anything slip through the cracks, and we have now owned this house for 15 years and will always use Marty for all our real estate needs! He is just a great guy, trustworthy and very professional.

— Texas E.

CLIENT

Marty really came in and saved the day with our father's home in Beverly Hills. I have known Marty since we were kids and I knew he was the right person to go to for reshaping the approach to the sale and sure enough after we made the changes that were in our budget to accomplish the hold sold quickly with a short escrow. Marty puts all of himself into the task. He knows his stuff and is my go to on all ...

— Valerie L.

CLIENT

Marty has always given me great advice over the years ! He is knowledgeable and very trustworthy. An added bonus is he really understands construction, so when improving a home for sale etc, there is no one better!

— Nancy B.

CLIENT

I've known Marty since 5th grade, and he has always demonstrated great personal character and integrity in everything I've seen him do. When I'm doing anything with real estate, he is one of my most reliable and effective calls. If you don't know him, you probably should make the effort to get to know him.

— Mike M.

CLIENT

Marty is the consummate professional with an unmatched depth of knowledge in the LA real estate market. He goes above and beyond for his clients to ensure they are satisfied. He’s the best!

— Dianne P.

CLIENT

Marty has been my realtor and friend for almost 10 years now. He has helped me sell several properties in that time and the experience has been amazing. He is always looking to maximize the potential of the property and is never hard to get hold for any questions at any time. Cannot recommend home more.

— Michael L.

CLIENT

I recently had the pleasure of working with Marty Halfon and I can't recommend him enough. Marty brings over a quarter-century of experience to the table, which he willingly shares to educate and guide you through the process. His deep roots in the community since 1962 give him an unparalleled understanding of the local real estate history and trends. Whether you're buying or selling, Marty's expertise a...

— Lana L.

CLIENT

I had the pleasure of working with Marty Halfon recently and was very impressed of how he took great care of his clients and his attention to detail. The transaction was very smooth because of his understanding and close communication with his clients, which he displayed constant care by addressing any issues in advance, so there are no surprises for his clients. Everything was performed timely and accur...

— Michelle K.

CLIENT

These days real estate transactions are burdened by a host of documents to be reviewed and signed. Representations by the Seller, representations by the Buyer, disclaimers by the Escrow company, by your broker’s real estate company and by every other entity associated with the transaction. If you haven’t been part of a transaction for a while, you may be surprised to learn about all the new laws and regu...

— Charles and Lucille Brown

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Past Transactions

Sold
MLS® 23-240653

$2,445,000

300 N Swall Dr Unit: 154, Beverly Hills, CA 90211
2 Beds 3 Baths 2,850 Sq.Ft.
Sold
MLS® 23-337953

$2,200,000

314 N Bowling Green Way, Los Angeles, CA 90049
2 Beds 2 Baths 1,155 Sq.Ft.
Sold
MLS® 23-329646

$1,335,000

450 S Maple Dr Unit: 404, Beverly Hills, CA 90212
2 Beds 3 Baths 1,753 Sq.Ft.
Leased
MLS® 24-375471

$5,600

450 S Maple Dr Unit: 404, Beverly Hills, CA 90212
2 Beds 3 Baths 1,753 Sq.Ft.
Leased
MLS® 24-425452

$4,000

803 S Curson Ave, Los Angeles, CA 90036
2 Beds 3 Baths 1,479 Sq.Ft.
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Find Your Dream Home Today

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Work With Marty

Specializing in luxury residential and commercial real estate across the greater Los Angeles area, Marty collaborates with buyers and sellers alike. From Beverly Hills to the Pacific Palisades, Marty's unparalleled knowledge and expertise set him apart. His early career focused on enhancing and innovatively renovating properties, providing him with a distinctive insight into the market.

Let's Connect
Get in Touch
Contact Details

Marty Halfon | CA DRE# 00669674

(310) 344-4465

[email protected]


Address

202 North Canon Dr
Beverly Hills, CA 90210