In a city like Beverly Hills, where history, prestige, and property values evolve block by block, choosing the right realtor makes all the difference. You owe it to yourself to work with a Beverly Hills Realtor who isn’t just selling homes but who’s lived, invested, and built a life there for over six decades.
Marty Halfon has called Beverly Hills home since 1962, giving him an insider’s perspective that few other real estate professionals can match. As both a resident and investor, he has personally owned multiple homes and apartment buildings throughout Beverly Hills and surrounding areas, providing clients with expert insights into both residential and luxury investment markets.
Deep Local Connections That Can’t Be Learned
Marty’s Beverly Hills story goes beyond professional experience—it’s deeply personal. He even purchased his childhood home on the 300 block of Bedford Dr from his parents, the same home he later moved his own family into, bringing his story full circle. This depth of experience can’t be Googled, taught, or faked. It’s earned over decades by being part of the community, walking the streets, knowing the neighbors, understanding the market, and navigating the nuances that only a true insider would know.
As a graduate of El Rodeo Elementary School and Beverly Hills High School, Marty’s roots in the community run deep. His commitment to Beverly Hills continued when he ran for Beverly Hills City Council in 1992, and he further established his local presence by owning a well-known restaurant just off Rodeo Drive on Little Santa Monica Boulevard.
* At the entrance of El Redeo Elementary School in Beverly Hills
Today, Marty remains actively involved in the community as a member of Team Beverly Hills, a proud supporter of the Friends of Greystone Mansion and the Robinson Estate, and a dedicated supporter of the Beverly Hills Education Foundation (BHEF).
Extensive Real Estate Portfolio and Experience
With over 25 years of hands-on experience in the Beverly Hills real estate market, Marty Halfon brings unparalleled expertise to every transaction. His personal portfolio of properties owned, renovated, and sold throughout Beverly Hills includes:
Beverly Hills Properties Owned and Renovated:
- 426 So. Rexford Drive: 16 Unit Courtyard Apartment with pool
- 2011 Benedict Canyon: 3BD 3BA New Construction
- 2350 Benedict Canyon: 3BD 4BA Home
- 2451 Coldwater Canyon: 3BD 3Bath Home
- 308 So. Bedford Drive: 4BD 4.5BA Home
- 155 So. Elm Drive #102: 2BD 2BA Condo
This extensive portfolio demonstrates Marty’s comprehensive understanding of various property types and neighborhoods within Beverly Hills, from luxury single-family homes to multi-unit investment properties.
Unmatched Beverly Hills Neighborhood Knowledge
From the prestigious Flats to Trousdale Estates, from the Golden Triangle to the hills north of Sunset Boulevard, Marty knows the unique character, history, and property values of each Beverly Hills neighborhood. His personal experience living and investing in these areas gives clients a significant advantage when making important real estate decisions.
Marty can provide insights that only come from decades of residency: which streets have the best walkability, which school districts are most coveted, and which areas have historically shown the strongest appreciation. This depth of knowledge extends to Beverly Hills P.O. areas including Benedict Canyon and Coldwater Canyon, where he has owned and sold multiple properties.
What Clients Say About Working with Marty
“Marty sold my parents and myself a house in Beverly Hills, and it was one of the easiest transactions we have ever had. He handled all the details completely, never letting anything slip through the cracks, and we have now owned this house for 15 years and will always use Marty for all our real estate needs! He is just a great guy, trustworthy and very professional.” – Texas E.
“Marty really came in and saved the day with our father’s home in Beverly Hills. I have known Marty since we were kids and I knew he was the right person to go to for reshaping the approach to the sale and sure enough after we made the changes that were in our budget to accomplish the hold sold quickly with a short escrow. Marty puts all of himself into the task. He knows his stuff and is my go to on all real estate matters.” – Valerie L.
“I had the pleasure of working with Marty Halfon recently and was very impressed of how he took great care of his clients and his attention to detail. The transaction was very smooth because of his understanding and close communication with his clients, which he displayed constant care by addressing any issues in advance, so there are no surprises for his clients.” – Michelle K., Senior Escrow Officer of Beverly Hills Escrow
A Track Record of Beverly Hills Real Estate Success
Throughout his career, Marty has successfully represented buyers and sellers across some of Beverly Hills’ most prestigious properties. His partial list of homes sold includes addresses on South Bedford Drive, South Peck Drive, South Rodeo Drive, North Alpine Drive, and many more landmark Beverly Hills locations. Additionally, his commercial real estate expertise has resulted in numerous successful multi-unit property transactions throughout the area.
Beverly Hills Luxury Real Estate Specialist
Specializing in luxury residential and commercial real estate across Beverly Hills and the greater Los Angeles area, Marty collaborates with buyers and sellers to achieve outstanding results. His early career focused on enhancing and innovatively renovating properties throughout Beverly Hills, providing him with a distinctive insight into the market that benefits his clients today.
With intimate knowledge of both on-market and off-market opportunities, Marty gives his clients access to exclusive listings and connections that others simply don’t have. Whether you’re searching for your dream home in The Flats, looking to invest in a multi-unit property, or selling your Beverly Hills estate, Marty’s expertise guides you through every step of the process.
Work with a True Beverly Hills Real Estate Expert
If you’re serious about buying or selling in Beverly Hills, don’t settle for guesswork. Work with Marty Halfon—a Beverly Hills real estate agent whose face you know, whose name you can trust, and whose legacy is built on over 60 years of local residency, 25 years of real estate expertise, and deep community connections.
Contact Marty Halfon today to experience the difference that true local expertise makes in your real estate journey.
Marty Halfon
Beverly Hills Real Estate Agent
DRE# 00669674
(310) 344-4465
202 North Canon Dr, Beverly Hills, CA 90210