About

Your Beverly Hills Realtor with Local Expertise Since 1978

Living It. Owning It. Selling It.

I’m Marty Halfon, Beverly Hills Realtor and lifelong resident since 1962. While others study this market, I’ve been immersed in it for over six decades. After graduating from Beverly Hills High School in 1976, I launched my real estate career in 1978-79, building an intimate knowledge of every street, neighborhood, and property trend in 90210 and beyond.

In a city where luxury real estate defines the landscape, Beverly Hills demands more than just another agent—it requires someone who truly understands its legacy, its neighborhoods, and its unique place in Los Angeles luxury living. That’s where my journey as a Beverly Hills Realtor began.

Deep Beverly Hills Roots: From Resident to Realtor to Developer

My connection to Beverly Hills luxury real estate runs deeper than transactions. In 1999, I built and lived in my first custom home on Benedict Canyon just north of Sunset Boulevard—experiencing firsthand what it means to develop property in one of Los Angeles’ most prestigious neighborhoods.

Life came full circle when I purchased the very home where I was raised: 308 S. Bedford Drive in the coveted Beverly Hills Flats neighborhood. This wasn’t merely acquiring real estate; it was reconnecting with my roots in one of Beverly Hills’ most desirable locations. This personal journey reinforces what I tell my clients: a Beverly Hills property isn’t just a structure—it’s a memory bank, a milestone, and a meaningful investment in your life’s journey.

Beverly Hills Real Estate Expert: Property Owner, Investor, and Local Authority

What distinguishes me from other Beverly Hills Realtors:

• Extensive Property Portfolio: I’ve owned apartment buildings, single-family homes, and luxury condominiums throughout Beverly Hills and the prestigious Westside.
• Developer’s Perspective: As someone who has personally renovated, built, and managed properties across 90210, I bring invaluable insights to every transaction.
• Insider Knowledge: My negotiations have covered iconic Beverly Hills streets—from Maple Drive and Alpine to Coldwater Canyon and Benedict—giving me unmatched familiarity with luxury property values.

Beverly Hills Luxury Real Estate: Specialized in $5M-$50M Transactions

Today, I represent discerning clients actively searching for luxury homes in the $10 to $50 million range throughout Beverly Hills, Bel Air, and Holmby Hills. While many agents struggle to access this exclusive market, I’ve been an insider for decades—living in, developing, and selling premier properties throughout Los Angeles’ most prestigious neighborhoods.

Whether you’re:

• Selling a trophy estate in Trousdale Estates
• Purchasing a private compound in Bel Air
• Seeking off-market opportunities in Beverly Hills Flats
• Exploring luxury condominiums from Beverly Hills and the Westside

You deserve a Beverly Hills Realtor who truly understands the nuances of luxury real estate transactions and the distinctive character of each neighborhood.

Beverly Hills Real Estate Expertise Since 1978

With Rodeo Realty’s global marketing platform supporting my services, I deliver the representation that high-net-worth individuals expect—combining excellent results, absolute discretion, and generations of local knowledge.

My 40+ years of transaction experience, coupled with my lifetime in Beverly Hills, allows me to offer something truly unique: authentic expertise in transforming luxury houses into exceptional homes in America’s most iconic zip code.

Ready to discuss Beverly Hills real estate? Contact me through www.halfonproperties.com or call me directly to explore your next move in Beverly Hills luxury real estate.

Properties owned and renovated by Marty Halfon

Let me share my knowledge and experience with you

• Hollywood

  1247 North Sycamore Ave. 16 Unit Courtyard apartment/pool

  1820 North La Brea Ave. 10 Unit Courtyard apartment/pool

  1538 North Hayworth Ave. 12 Unit Courtyard apartment/pool

• West Hollywood

  630 North West Knoll Drive 3BA 2BA Home
  Complete Remodel

• Beverly Hills

  426 So. Rexford Drive 16 Unit Courtyard Apartment/pool
  2011 Benedict Cyn 3BD 3BA New Construction
  2350 Benedict Cyn 3BD 4BA Home
  2451 Coldwater Cyn 3BD 3Bath Home
  308 So. Bedford Drive 4BD 4.5BA Home
  155 So. Elm Drive #102 2BD 2BA Condo

• Santa Monica

  801 Ocean Ave. # 306 2BD 3BA Condo

Partial List of Homes Sold By Marty Halfon

• Beverly Hills/Westside

  308 South Bedford Drive *
  329 South Bedford Drive
  345 South Peck Drive
  252 South Rodeo Drive
  308 South Linden Drive
  315 South Camden Drive
  502 Hillgreen Drive
  329 South Crescent Drive
  155 South Elm Drive #102 *
  300 North Swall Drive #154 *
  211 S Spalding Drive  #401N *
  9001 Dayton Way  #A
  515 North Alpine Drive 
  1729 Chevy Chase Drive
  1053 Hillcrest Road-Leased
  712 North Maple Drive -Lease
  2775 Motor Ave Cheviot Hills
  875 Malcom Ave. Westwood
  10442 Wilkins Ave. Westwood
  8314 Marmont Lane West Hollywood
  450 South Maple Dr Unit 404
  450 South Maple Dr Unit 505

• Beverly Hills P.O

  1250 Angelo Drive

  9541 Heather Road

  9852 Gloucester Drive

  1601 Lindacrest Drive

  1216 Shadybrook Drive

  9698 Yoakum Drive *

  2301 Benedict Cyn *

  2011 Benedict Cyn *

  2350 Benedict Cyn *

  2415 Coldwater Cyn *

  2451 Coldwater Cyn *

Partial List of Commercial Property Sold

1538 North Hayworth Ave. Hollywood 12 Units
7400 Hollywood Blvd. Hollywood  112 Units
1247 North Sycamore Ave. Hollywood  16 Unit
1820 North La Brea Ave. Hollywood    10 Unit 
3324 Castle Height Los Angeles  119 Units
803 South Curson Street Los Angeles  Duplex
1156 South Hayworth Ave. Los Angeles  Duplex
4049 Garden Ave,  Silverlake 5 Units 
3516 Garden Ave. Atwater Village  7 Units
426 So. Rexford Drive Beverly Hills  16 Unit 
 9930 Robbins Drive Beverly Hills 5 Units